Integrated Marketing

Speed, Change, and Interconnection

Marketing is about putting it all together: making the most effective use of the available media. We are living in a time of unprecedented access to — and assault by — media. But its sheer existence means nothing; we have to understand it to use it.

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Integrated Marketing is the creative use of multiple techniques and media to reach specialized contemporary audiences cost-effectively.

Effective marketing is changing dramatically with the move away from the exclusive use of traditional media (print, direct mail) and onto the web. We make efficient use of web-based publishing along with e-mail, databases, and listserv distribution, appropriately supported and augmented by advertising, print, and direct mail.

• Comprehensive Marketing Consultation and Planning
• Integrated Marketing (using internet and/or traditional methods of distribution)
• Magazine and Newspaper Advertising
• Event Publicity
• Direct Mail